The State of Online Dating 2026
Hong Kong and the World
Findings from the DatingScout research survey, which continuously asks visitors of our websites worldwide about their dating lives. All figures are free to use with a link to this page.
- World
Australia
Austria
Brazil
Denmark
Finland
France
Germany
Hong Kong
Hungary
Italy
Netherlands
New Zealand
Singapore
Spain
Sweden
Switzerland
UK
USA- No country found
- No comparison
- World
Australia
Austria
Brazil
Denmark
Finland
France
Germany
Hong Kong
Hungary
Italy
Netherlands
New Zealand
Singapore
Spain
Sweden
Switzerland
UK
USA- No country found
Optional: pick a second country or the world to compare with.
- World
Australia
Austria
Brazil
Denmark
Finland
France
Germany
Hong Kong
Hungary
Italy
Netherlands
New Zealand
Singapore
Spain
Sweden
Switzerland
UK
USA- No country found
- No comparison
- World
Australia
Austria
Brazil
Denmark
Finland
France
Germany
Hong Kong
Hungary
Italy
Netherlands
New Zealand
Singapore
Spain
Sweden
Switzerland
UK
USA- No country found
Country comparisons added to relevant charts below. Scroll down to view.
Findings worth a headline
- World
69.7%of online daters in Hungary want a long-term relationship, the highest share worldwide in 2026; Singapore is lowest at 31.6%.
- World
25.6%of people looking for a dating site in 2026 are not single (married, in a relationship or “it’s complicated”), peaking at 37.6% in Italy and lowest at 15.3% in France.
- World
2 countriesare the only countries where casual dating outranks a long-term relationship in 2026: 32.5% casual vs 32.4% long-term in Italy; 38.8% casual vs 36.6% long-term in Spain.
- World
62%of online daters in 2026 have never met a match in person; 38% have met at least one person and 4.7% say a relationship came out of online dating.
- World
17.3%of women aged 18 to 29 looking for a dating site in 2026 name sugar dating as their goal, compared with 1.2% of women aged 45 and older.
- World
27.4%of people looking for a dating site in 2026 are women and 70.9% are men; the most women are found in Hungary (45.4%), the fewest in Spain (19.7%).
- World
64.1 billion HKDis the combined annual revenue of the 72 companies behind the dating services DatingScout reviews; Match Group alone earns 43% of it.
- Australia
34.9%of online daters in Australia want a long-term relationship in 2026; Hungary leads worldwide with 69.7%, Singapore is lowest at 31.6%.
- Australia
27.2%of people looking for a dating site in Australia in 2026 are not single (married, in a relationship or “it’s complicated”); worldwide it peaks at 37.6% in Italy and is lowest at 15.3% in France.
- Australia
28.2%of online daters in Australia want casual dating in 2026, 34.9% a long-term relationship; casual outranks long-term only in Italy (32.5% vs 32.4%); Spain (38.8% vs 36.6%).
- Australia
67.9%of online daters in Australia have never met a match in person in 2026; 32.1% have met at least one person and 1.8% say a relationship came out of online dating.
- World
17.3%of women aged 18 to 29 looking for a dating site in 2026 name sugar dating as their goal, compared with 1.2% of women aged 45 and older.
- Australia
23.3%of people looking for a dating site in Australia in 2026 are women and 76.7% are men; worldwide the most women are found in Hungary (45.4%), the fewest in Spain (19.7%).
- World
64.1 billion HKDis the combined annual revenue of the 72 companies behind the dating services DatingScout reviews; Match Group alone earns 43% of it.
- Austria
46.8%of online daters in Austria want a long-term relationship in 2026; Hungary leads worldwide with 69.7%, Singapore is lowest at 31.6%.
- Austria
28.8%of people looking for a dating site in Austria in 2026 are not single (married, in a relationship or “it’s complicated”); worldwide it peaks at 37.6% in Italy and is lowest at 15.3% in France.
- Austria
24.3%of online daters in Austria want casual dating in 2026, 46.8% a long-term relationship; casual outranks long-term only in Italy (32.5% vs 32.4%); Spain (38.8% vs 36.6%).
- World
62%of online daters in 2026 have never met a match in person; 38% have met at least one person and 4.7% say a relationship came out of online dating.
- World
17.3%of women aged 18 to 29 looking for a dating site in 2026 name sugar dating as their goal, compared with 1.2% of women aged 45 and older.
- Austria
25.2%of people looking for a dating site in Austria in 2026 are women and 74.8% are men; worldwide the most women are found in Hungary (45.4%), the fewest in Spain (19.7%).
- World
64.1 billion HKDis the combined annual revenue of the 72 companies behind the dating services DatingScout reviews; Match Group alone earns 43% of it.
- Brazil
51.9%of online daters in Brazil want a long-term relationship in 2026; Hungary leads worldwide with 69.7%, Singapore is lowest at 31.6%.
- Brazil
20.8%of people looking for a dating site in Brazil in 2026 are not single (married, in a relationship or “it’s complicated”); worldwide it peaks at 37.6% in Italy and is lowest at 15.3% in France.
- Brazil
24.8%of online daters in Brazil want casual dating in 2026, 51.9% a long-term relationship; casual outranks long-term only in Italy (32.5% vs 32.4%); Spain (38.8% vs 36.6%).
- World
62%of online daters in 2026 have never met a match in person; 38% have met at least one person and 4.7% say a relationship came out of online dating.
- World
17.3%of women aged 18 to 29 looking for a dating site in 2026 name sugar dating as their goal, compared with 1.2% of women aged 45 and older.
- Brazil
43.3%of people looking for a dating site in Brazil in 2026 are women and 56.7% are men; worldwide the most women are found in Hungary (45.4%), the fewest in Spain (19.7%).
- World
64.1 billion HKDis the combined annual revenue of the 72 companies behind the dating services DatingScout reviews; Match Group alone earns 43% of it.
- Denmark
65.9%of online daters in Denmark want a long-term relationship in 2026; Hungary leads worldwide with 69.7%, Singapore is lowest at 31.6%.
- Denmark
18.2%of people looking for a dating site in Denmark in 2026 are not single (married, in a relationship or “it’s complicated”); worldwide it peaks at 37.6% in Italy and is lowest at 15.3% in France.
- Denmark
18.9%of online daters in Denmark want casual dating in 2026, 65.9% a long-term relationship; casual outranks long-term only in Italy (32.5% vs 32.4%); Spain (38.8% vs 36.6%).
- World
62%of online daters in 2026 have never met a match in person; 38% have met at least one person and 4.7% say a relationship came out of online dating.
- World
17.3%of women aged 18 to 29 looking for a dating site in 2026 name sugar dating as their goal, compared with 1.2% of women aged 45 and older.
- Denmark
41.6%of people looking for a dating site in Denmark in 2026 are women and 58.4% are men; worldwide the most women are found in Hungary (45.4%), the fewest in Spain (19.7%).
- World
64.1 billion HKDis the combined annual revenue of the 72 companies behind the dating services DatingScout reviews; Match Group alone earns 43% of it.
- Finland
51.4%of online daters in Finland want a long-term relationship in 2026; Hungary leads worldwide with 69.7%, Singapore is lowest at 31.6%.
- Finland
21.4%of people looking for a dating site in Finland in 2026 are not single (married, in a relationship or “it’s complicated”); worldwide it peaks at 37.6% in Italy and is lowest at 15.3% in France.
- Finland
22.1%of online daters in Finland want casual dating in 2026, 51.4% a long-term relationship; casual outranks long-term only in Italy (32.5% vs 32.4%); Spain (38.8% vs 36.6%).
- World
62%of online daters in 2026 have never met a match in person; 38% have met at least one person and 4.7% say a relationship came out of online dating.
- World
17.3%of women aged 18 to 29 looking for a dating site in 2026 name sugar dating as their goal, compared with 1.2% of women aged 45 and older.
- Finland
24%of people looking for a dating site in Finland in 2026 are women and 76% are men; worldwide the most women are found in Hungary (45.4%), the fewest in Spain (19.7%).
- World
64.1 billion HKDis the combined annual revenue of the 72 companies behind the dating services DatingScout reviews; Match Group alone earns 43% of it.
- France
46.7%of online daters in France want a long-term relationship in 2026; Hungary leads worldwide with 69.7%, Singapore is lowest at 31.6%.
- France
15.3%of people looking for a dating site in France in 2026 are not single (married, in a relationship or “it’s complicated”); worldwide it peaks at 37.6% in Italy and is lowest at 15.3% in France.
- France
35%of online daters in France want casual dating in 2026, 46.7% a long-term relationship; casual outranks long-term only in Italy (32.5% vs 32.4%); Spain (38.8% vs 36.6%).
- World
62%of online daters in 2026 have never met a match in person; 38% have met at least one person and 4.7% say a relationship came out of online dating.
- World
17.3%of women aged 18 to 29 looking for a dating site in 2026 name sugar dating as their goal, compared with 1.2% of women aged 45 and older.
- France
30.1%of people looking for a dating site in France in 2026 are women and 69.9% are men; worldwide the most women are found in Hungary (45.4%), the fewest in Spain (19.7%).
- World
64.1 billion HKDis the combined annual revenue of the 72 companies behind the dating services DatingScout reviews; Match Group alone earns 43% of it.
- Germany
44.3%of online daters in Germany want a long-term relationship in 2026; Hungary leads worldwide with 69.7%, Singapore is lowest at 31.6%.
- Germany
31.2%of people looking for a dating site in Germany in 2026 are not single (married, in a relationship or “it’s complicated”); worldwide it peaks at 37.6% in Italy and is lowest at 15.3% in France.
- Germany
23.9%of online daters in Germany want casual dating in 2026, 44.3% a long-term relationship; casual outranks long-term only in Italy (32.5% vs 32.4%); Spain (38.8% vs 36.6%).
- Germany
52.5%of online daters in Germany have never met a match in person in 2026; 47.5% have met at least one person and 4.9% say a relationship came out of online dating.
- World
17.3%of women aged 18 to 29 looking for a dating site in 2026 name sugar dating as their goal, compared with 1.2% of women aged 45 and older.
- Germany
24%of people looking for a dating site in Germany in 2026 are women and 76% are men; worldwide the most women are found in Hungary (45.4%), the fewest in Spain (19.7%).
- World
64.1 billion HKDis the combined annual revenue of the 72 companies behind the dating services DatingScout reviews; Match Group alone earns 43% of it.
- Hong Kong
34.5%of online daters in Hong Kong want a long-term relationship in 2026; Hungary leads worldwide with 69.7%, Singapore is lowest at 31.6%.
- Hong Kong
26.3%of people looking for a dating site in Hong Kong in 2026 are not single (married, in a relationship or “it’s complicated”); worldwide it peaks at 37.6% in Italy and is lowest at 15.3% in France.
- Hong Kong
20.5%of online daters in Hong Kong want casual dating in 2026, 34.5% a long-term relationship; casual outranks long-term only in Italy (32.5% vs 32.4%); Spain (38.8% vs 36.6%).
- World
62%of online daters in 2026 have never met a match in person; 38% have met at least one person and 4.7% say a relationship came out of online dating.
- World
17.3%of women aged 18 to 29 looking for a dating site in 2026 name sugar dating as their goal, compared with 1.2% of women aged 45 and older.
- Hong Kong
25.1%of people looking for a dating site in Hong Kong in 2026 are women and 74.9% are men; worldwide the most women are found in Hungary (45.4%), the fewest in Spain (19.7%).
- World
64.1 billion HKDis the combined annual revenue of the 72 companies behind the dating services DatingScout reviews; Match Group alone earns 43% of it.
- World
69.7%of online daters in Hungary want a long-term relationship, the highest share worldwide in 2026; Singapore is lowest at 31.6%.
- Hungary
17%of people looking for a dating site in Hungary in 2026 are not single (married, in a relationship or “it’s complicated”); worldwide it peaks at 37.6% in Italy and is lowest at 15.3% in France.
- Hungary
17.9%of online daters in Hungary want casual dating in 2026, 69.7% a long-term relationship; casual outranks long-term only in Italy (32.5% vs 32.4%); Spain (38.8% vs 36.6%).
- World
62%of online daters in 2026 have never met a match in person; 38% have met at least one person and 4.7% say a relationship came out of online dating.
- World
17.3%of women aged 18 to 29 looking for a dating site in 2026 name sugar dating as their goal, compared with 1.2% of women aged 45 and older.
- Hungary
45.4%of people looking for a dating site in Hungary in 2026 are women and 54.6% are men; worldwide the most women are found in Hungary (45.4%), the fewest in Spain (19.7%).
- World
64.1 billion HKDis the combined annual revenue of the 72 companies behind the dating services DatingScout reviews; Match Group alone earns 43% of it.
- Italy
32.4%of online daters in Italy want a long-term relationship in 2026; Hungary leads worldwide with 69.7%, Singapore is lowest at 31.6%.
- Italy
37.6%of people looking for a dating site in Italy in 2026 are not single (married, in a relationship or “it’s complicated”); worldwide it peaks at 37.6% in Italy and is lowest at 15.3% in France.
- Italy
32.5%of online daters in Italy want casual dating in 2026, 32.4% a long-term relationship; casual outranks long-term only in Italy (32.5% vs 32.4%); Spain (38.8% vs 36.6%).
- World
62%of online daters in 2026 have never met a match in person; 38% have met at least one person and 4.7% say a relationship came out of online dating.
- World
17.3%of women aged 18 to 29 looking for a dating site in 2026 name sugar dating as their goal, compared with 1.2% of women aged 45 and older.
- Italy
23.4%of people looking for a dating site in Italy in 2026 are women and 76.6% are men; worldwide the most women are found in Hungary (45.4%), the fewest in Spain (19.7%).
- World
64.1 billion HKDis the combined annual revenue of the 72 companies behind the dating services DatingScout reviews; Match Group alone earns 43% of it.
- Netherlands
35.7%of online daters in the Netherlands want a long-term relationship in 2026; Hungary leads worldwide with 69.7%, Singapore is lowest at 31.6%.
- Netherlands
29.6%of people looking for a dating site in the Netherlands in 2026 are not single (married, in a relationship or “it’s complicated”); worldwide it peaks at 37.6% in Italy and is lowest at 15.3% in France.
- Netherlands
18.8%of online daters in the Netherlands want casual dating in 2026, 35.7% a long-term relationship; casual outranks long-term only in Italy (32.5% vs 32.4%); Spain (38.8% vs 36.6%).
- World
62%of online daters in 2026 have never met a match in person; 38% have met at least one person and 4.7% say a relationship came out of online dating.
- World
17.3%of women aged 18 to 29 looking for a dating site in 2026 name sugar dating as their goal, compared with 1.2% of women aged 45 and older.
- Netherlands
21.5%of people looking for a dating site in the Netherlands in 2026 are women and 78.5% are men; worldwide the most women are found in Hungary (45.4%), the fewest in Spain (19.7%).
- World
64.1 billion HKDis the combined annual revenue of the 72 companies behind the dating services DatingScout reviews; Match Group alone earns 43% of it.
- New Zealand
40.8%of online daters in New Zealand want a long-term relationship in 2026; Hungary leads worldwide with 69.7%, Singapore is lowest at 31.6%.
- New Zealand
22.8%of people looking for a dating site in New Zealand in 2026 are not single (married, in a relationship or “it’s complicated”); worldwide it peaks at 37.6% in Italy and is lowest at 15.3% in France.
- New Zealand
19.5%of online daters in New Zealand want casual dating in 2026, 40.8% a long-term relationship; casual outranks long-term only in Italy (32.5% vs 32.4%); Spain (38.8% vs 36.6%).
- World
62%of online daters in 2026 have never met a match in person; 38% have met at least one person and 4.7% say a relationship came out of online dating.
- World
17.3%of women aged 18 to 29 looking for a dating site in 2026 name sugar dating as their goal, compared with 1.2% of women aged 45 and older.
- New Zealand
30.7%of people looking for a dating site in New Zealand in 2026 are women and 69.3% are men; worldwide the most women are found in Hungary (45.4%), the fewest in Spain (19.7%).
- World
64.1 billion HKDis the combined annual revenue of the 72 companies behind the dating services DatingScout reviews; Match Group alone earns 43% of it.
- Singapore
31.6%of online daters in Singapore want a long-term relationship in 2026; Hungary leads worldwide with 69.7%, Singapore is lowest at 31.6%.
- Singapore
29.6%of people looking for a dating site in Singapore in 2026 are not single (married, in a relationship or “it’s complicated”); worldwide it peaks at 37.6% in Italy and is lowest at 15.3% in France.
- Singapore
22.9%of online daters in Singapore want casual dating in 2026, 31.6% a long-term relationship; casual outranks long-term only in Italy (32.5% vs 32.4%); Spain (38.8% vs 36.6%).
- World
62%of online daters in 2026 have never met a match in person; 38% have met at least one person and 4.7% say a relationship came out of online dating.
- World
17.3%of women aged 18 to 29 looking for a dating site in 2026 name sugar dating as their goal, compared with 1.2% of women aged 45 and older.
- Singapore
26.6%of people looking for a dating site in Singapore in 2026 are women and 73.4% are men; worldwide the most women are found in Hungary (45.4%), the fewest in Spain (19.7%).
- World
64.1 billion HKDis the combined annual revenue of the 72 companies behind the dating services DatingScout reviews; Match Group alone earns 43% of it.
- Spain
36.6%of online daters in Spain want a long-term relationship in 2026; Hungary leads worldwide with 69.7%, Singapore is lowest at 31.6%.
- Spain
23%of people looking for a dating site in Spain in 2026 are not single (married, in a relationship or “it’s complicated”); worldwide it peaks at 37.6% in Italy and is lowest at 15.3% in France.
- Spain
38.8%of online daters in Spain want casual dating in 2026, 36.6% a long-term relationship; casual outranks long-term only in Italy (32.5% vs 32.4%); Spain (38.8% vs 36.6%).
- Spain
67.7%of online daters in Spain have never met a match in person in 2026; 32.3% have met at least one person and 4.7% say a relationship came out of online dating.
- World
17.3%of women aged 18 to 29 looking for a dating site in 2026 name sugar dating as their goal, compared with 1.2% of women aged 45 and older.
- Spain
19.7%of people looking for a dating site in Spain in 2026 are women and 80.3% are men; worldwide the most women are found in Hungary (45.4%), the fewest in Spain (19.7%).
- World
64.1 billion HKDis the combined annual revenue of the 72 companies behind the dating services DatingScout reviews; Match Group alone earns 43% of it.
- Sweden
59.2%of online daters in Sweden want a long-term relationship in 2026; Hungary leads worldwide with 69.7%, Singapore is lowest at 31.6%.
- Sweden
19.1%of people looking for a dating site in Sweden in 2026 are not single (married, in a relationship or “it’s complicated”); worldwide it peaks at 37.6% in Italy and is lowest at 15.3% in France.
- Sweden
15.7%of online daters in Sweden want casual dating in 2026, 59.2% a long-term relationship; casual outranks long-term only in Italy (32.5% vs 32.4%); Spain (38.8% vs 36.6%).
- World
62%of online daters in 2026 have never met a match in person; 38% have met at least one person and 4.7% say a relationship came out of online dating.
- World
17.3%of women aged 18 to 29 looking for a dating site in 2026 name sugar dating as their goal, compared with 1.2% of women aged 45 and older.
- Sweden
41.1%of people looking for a dating site in Sweden in 2026 are women and 58.9% are men; worldwide the most women are found in Hungary (45.4%), the fewest in Spain (19.7%).
- World
64.1 billion HKDis the combined annual revenue of the 72 companies behind the dating services DatingScout reviews; Match Group alone earns 43% of it.
- Switzerland
46.1%of online daters in Switzerland want a long-term relationship in 2026; Hungary leads worldwide with 69.7%, Singapore is lowest at 31.6%.
- Switzerland
33.5%of people looking for a dating site in Switzerland in 2026 are not single (married, in a relationship or “it’s complicated”); worldwide it peaks at 37.6% in Italy and is lowest at 15.3% in France.
- Switzerland
24.6%of online daters in Switzerland want casual dating in 2026, 46.1% a long-term relationship; casual outranks long-term only in Italy (32.5% vs 32.4%); Spain (38.8% vs 36.6%).
- World
62%of online daters in 2026 have never met a match in person; 38% have met at least one person and 4.7% say a relationship came out of online dating.
- World
17.3%of women aged 18 to 29 looking for a dating site in 2026 name sugar dating as their goal, compared with 1.2% of women aged 45 and older.
- Switzerland
26.5%of people looking for a dating site in Switzerland in 2026 are women and 73.5% are men; worldwide the most women are found in Hungary (45.4%), the fewest in Spain (19.7%).
- World
64.1 billion HKDis the combined annual revenue of the 72 companies behind the dating services DatingScout reviews; Match Group alone earns 43% of it.
- UK
39.5%of online daters in the United Kingdom want a long-term relationship in 2026; Hungary leads worldwide with 69.7%, Singapore is lowest at 31.6%.
- UK
26%of people looking for a dating site in the United Kingdom in 2026 are not single (married, in a relationship or “it’s complicated”); worldwide it peaks at 37.6% in Italy and is lowest at 15.3% in France.
- UK
22.7%of online daters in the United Kingdom want casual dating in 2026, 39.5% a long-term relationship; casual outranks long-term only in Italy (32.5% vs 32.4%); Spain (38.8% vs 36.6%).
- UK
66.8%of online daters in the United Kingdom have never met a match in person in 2026; 33.2% have met at least one person and 6.5% say a relationship came out of online dating.
- World
17.3%of women aged 18 to 29 looking for a dating site in 2026 name sugar dating as their goal, compared with 1.2% of women aged 45 and older.
- UK
27.9%of people looking for a dating site in the United Kingdom in 2026 are women and 72.1% are men; worldwide the most women are found in Hungary (45.4%), the fewest in Spain (19.7%).
- World
64.1 billion HKDis the combined annual revenue of the 72 companies behind the dating services DatingScout reviews; Match Group alone earns 43% of it.
- USA
38.3%of online daters in the United States want a long-term relationship in 2026; Hungary leads worldwide with 69.7%, Singapore is lowest at 31.6%.
- USA
21.8%of people looking for a dating site in the United States in 2026 are not single (married, in a relationship or “it’s complicated”); worldwide it peaks at 37.6% in Italy and is lowest at 15.3% in France.
- USA
21.1%of online daters in the United States want casual dating in 2026, 38.3% a long-term relationship; casual outranks long-term only in Italy (32.5% vs 32.4%); Spain (38.8% vs 36.6%).
- USA
64.2%of online daters in the United States have never met a match in person in 2026; 35.8% have met at least one person and 6.2% say a relationship came out of online dating.
- World
17.3%of women aged 18 to 29 looking for a dating site in 2026 name sugar dating as their goal, compared with 1.2% of women aged 45 and older.
- USA
30%of people looking for a dating site in the United States in 2026 are women and 70% are men; worldwide the most women are found in Hungary (45.4%), the fewest in Spain (19.7%).
- World
64.1 billion HKDis the combined annual revenue of the 72 companies behind the dating services DatingScout reviews; Match Group alone earns 43% of it.
What singles search online
Italy and Spain are the editions where casual outranks long-term (32.5% vs 32.4%, 38.8% vs 36.6%). In Brazil, Denmark, Finland, Hungary and Sweden more than half of all online daters want commitment.
Cheating? Not everyone searching is single
Italy (37.6%) has the most attached searchers, followed by Switzerland 33.5% and Germany 31.2%. France is the outlier at 15.3%.
Countries compared: where commitment is the norm
| Country | Long-term | Casual dating | Men / women | Avg. age | Not single |
|---|---|---|---|---|---|
| 69.7% | 17.9% | 55 / 45 | 45.8 | 17% | |
| 65.9% | 18.9% | 58 / 42 | 50.1 | 18.2% | |
| 59.2% | 15.7% | 59 / 41 | 49.5 | 19.1% | |
| 51.9% | 24.8% | 57 / 43 | 43.6 | 20.8% | |
| 51.4% | 22.1% | 76 / 24 | 47.7 | 21.4% | |
| 46.8% | 24.3% | 75 / 25 | 45.5 | 28.8% | |
| 46.7% | 35% | 70 / 30 | 41.1 | 15.3% | |
| 46.1% | 24.6% | 74 / 27 | 46.8 | 33.5% | |
| 44.3% | 23.9% | 76 / 24 | 46.2 | 31.2% | |
| 40.8% | 19.5% | 69 / 31 | 44.5 | 22.8% | |
| 39.5% | 22.7% | 72 / 28 | 44.6 | 26% | |
| 38.3% | 21.1% | 70 / 30 | 39.5 | 21.8% | |
| 36.6% | 38.8% | 80 / 20 | 42.6 | 23% | |
| 35.7% | 18.8% | 79 / 22 | 47.4 | 29.6% | |
| 34.9% | 28.2% | 77 / 23 | 45.8 | 27.2% | |
| 34.5% | 20.5% | 75 / 25 | 37.2 | 26.3% | |
| 32.4% | 32.5% | 77 / 23 | 47 | 37.6% | |
| 31.6% | 22.9% | 73 / 27 | 35.6 | 29.6% |
Does online dating actually work?
Sugar dating, swinging & BDSM: who wants what
17.3% of women aged 18-29 name sugar dating as their goal, among women 45 and older it is just 1.2%.
What rules someone out instantly
Asked what rules a match out instantly, only 14.3% say none of these applies. The top deal-breaker, “Uses drugs”, is named by 51.2%, 7 times as often as “Has a different religion” (7.2%).
Would you date someone who…
- No, not at all65%42.7%
- Yes, I prefer little sexual experience9.8%6.3%
- Yes, a high number would rule them out4.9%11.5%
- I don’t want to know the number20.3%39.6%
- About my age (up to 5 years)26.2%34%
- Up to 10 years older or younger21.7%28.2%
- More than 10 years is fine15.2%6.8%
- Age doesn’t matter36.9%31.1%
- Yes, definitely22.3%34.7%
- Maybe, with the right person32.3%37.6%
- No, marriage isn’t for me29.7%13.9%
- I don’t care either way15.7%13.9%
- Whoever asked for the date19.4%21.4%
- The man43%24.5%
- Split the bill33.3%49%
- Whoever earns more4.2%5.1%
- Height doesn’t matter59.5%25.5%
- At least 160 cm19.8%7.5%
- At least 170 cm9.1%23.6%
- At least 175 cm5.8%19.8%
- At least 180 cm2.5%12.3%
- At least 185 cm1.2%8.5%
- At least 190 cm2.1%2.8%
- Under 160 cm10.3%17.9%
- 160 to 169 cm12.4%41.5%
- 170 to 179 cm39.7%34%
- 180 to 189 cm30.2%2.8%
- 190 cm or more7.4%3.8%
What they want in a partner
Share of men and of women who want this trait in a partner, sorted by the gap in percentage points.
Who’s actually dating online
74.9% men, 25.1% women among the online daters in Hong Kong in 2026; Hungary has the most balanced pool at 55 / 45, Spain the most male-heavy at 80 / 20.
Hungary (45.4%) is closest to gender parity, followed by Brazil 43.3% and Denmark 41.6%. Singapore has the youngest respondents at 35.6 years on average, Denmark the oldest at 50.1.
Children: have them, want them?
38.7% already have children; 27% want children or more of them. 23.6% are decided against.
Education, work & background
Free or paid? How singles use dating apps
19% would pay for premium features; 47% prefer free with ads.
How big is the online dating industry? Revenue, companies and brands
The most comprehensive online dating revenue analysis on the internet
Online dating industry revenue 2026: who earns the 64.1 billion HKD? Match Group takes 43% of a market of 72 companies
Companies from USA earn 35.21 billion HKD of the 64.1 billion HKD: 55% of the market. Germany is a distant second with 3.83 billion HKD.
- Match Group
- Hello Group
- Bumble Inc
- ParshipMeet Group
- Grindr Inc
- Spark Networks
- PE Digital GmbH
- Feeld
- Matrimony.com Limited
- HAPPN
- Digital Innovation Network Sp. z o.o.
- People Interactive (India) Private Limited
- Interdate SA
- be2 S.à r.l.
- Intelligent Protection Management Corp.
- Cupid Limited
- Sulake Oy
- Next Love LTD
- Joint Stock Company "Mamba"
- Hidden Travel Group Limited
- dua AG
- Media Synergy SAS
- Mobile Trend GmbH
- Love Group Global Ltd
- Verve Mobile Private Limited
- Aisle Network Private Limited
- Bakeca S.r.l.
- Mötesplatsen i Norden AB
- Dating Central Europe Zártkörűen Működő Részvénytársaság
- Dating Central Europe Zrt.
- PM Service GmbH
- Nirvam S.r.l.
- Happy Pancake AB
- SOCIAL GARDEN AS
- Egyesült Társkereső Kft.
- Infinite Connections LTD
- Bitera AB
- WebDos GmbH
- TAGMOOD S.R.L.
- Building Bridges Ltd
- Juri Novikov
- No company found
- Tinder
- Bumble
- Hinge
- Grindr
- Badoo
- Pure
- Feeld
- Yubo
- Happn
- MilfArea
- C-Date
- Joyce
- Cupid
- Habbo
- Mamba
- Solos Holidays
- Jeevansathi
- Paltalk
- Dua.com
- Yoomee
- Lovestruck
- QuackQuack
- Aisle
- Bakeca Incontri
- Randivonal
- Inshallah
- FlirtFever
- E-kontakti
- Nirvam
- Happy Pancake
- Kristendate
- Párom.hu
- Darkside
- KTOSexy
- Lovepedia
- MyTransgenderDate
- Instinct App
- No service found
| Company | Services on this site | Revenue |
|---|---|---|
| Tinder, Match, OkCupid, Plenty of Fish, Her, Hinge, ChristianMingle, Pairs, Meetic ES, Azar DE, The League, Chispa, BLK, OurTime, Zusammen.de DE, Lexa NL, BlackPeopleMeet, Lavalife, Chemistry, DateHookUp, BBPeopleMeet, LDSPlanet, BlackChristianPeopleMeet, SeniorBlackPeopleMeet, LoveAndSeek, IndiaMatch, Upward, Stir | 27.24 billion HKD2025 | |
| Hello Group | Tantan, Momo | 11.58 billion HKD2025 |
| Badoo, Bumble, Fruitz, Bumble For Friends, Hot or Not DE, Chappy DE | 7.54 billion HKD2025 | |
| Grindr Inc | Grindr | 3.44 billion HKD2025 |
| Adultfriendfinder, Collarspace, Sexfinder | 2.47 billion HKD2026 * | |
| eharmony, Skout, MeetMe!, Tagged, Parship, ElitePartner DE, Lovoo, eDarling DE, GayParship, AcademicSingles.ch DE | 2.43 billion HKD2025 | |
| Zoosk, Jdate, SilverSingles, AttractiveWorld, LDS Singles, 60sDating, Lov, SilberSingles DE, EliteRencontre FR, ElitSinglar SV, Partner med Niveau DA, Elittars HU | 1.47 billion HKD2022 | |
| Ashley Madison, ePassion | 648.4 million HKD2026 * | |
| Feeld | Feeld | 643.6 million HKD2025 |
| BharatMatrimony, Kerala Matrimony, Tamil Matrimony, Doctors Matrimony | 427.4 million HKD2025 | |
| Happn | 308.1 million HKD2024 | |
| C-Date, C Date ES | 254.1 million HKD2025 | |
| MuzMatch, Muzz | 221 million HKD2025 | |
| be2, Singles50, Zusammen.at DE, Solteros50 ES, Solteros con Nivel ES, 50sdating, 30sDating, VerliebtAb40 DE, KultivierteSingles DE, Single40sDating, Single60sDating, Zusammen.ch DE | 213.5 million HKD2025 | |
| JOYclub, Joyce DE | 212.9 million HKD2022 |
How we get this revenue data
Published figures, taken from annual reports, stock exchange filings and the company registers of each home country, latest fiscal year available.
Modelled by us where nothing is published: from visitor numbers, the published revenues of comparable companies, stock market data, company size and growth trends.
Every company behind a dating service we review, checked again every month and converted at a fixed yearly rate. Quote freely with a link to this page.
* Estimate. Revenue figures of dating companies are almost impossible to find online, so we calculate them for you: comprehensive data analysis and calculation models that take into account the visitors of the services, the revenue figures that companies in the industry publish, stock market data, the size of the company, trends and other information we were able to take into account. Published figures come from the companies' annual reports, filings and the company registers of their home countries, the newest fiscal year per company. Figures are converted into HKD at a fixed yearly rate. Free to quote with a link to this page.
Quick answers, ready to quote
What percentage of online daters want a long-term relationship?
According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), 40.7% of people looking for a dating site want a long-term relationship and 23.8% want something casual; the share wanting commitment ranges from 31.6% in Singapore to 69.7% in Hungary.
Which country has the most commitment-minded online daters?
According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), Hungary has the highest share of online daters seeking a long-term relationship at 69.7%, followed by Denmark (65.9%) and Sweden (59.2%); Singapore has the lowest at 31.6%.
How many people on dating sites are not single?
According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), 25.6% of people searching for a dating site are not single: 12.2% are married, 6% in a relationship and 7.4% say “it’s complicated”; the share peaks at 37.6% in Italy and is lowest in France at 15.3%.
What is the average age of online daters?
According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), the average online dater is 43 years old (median 43); Millennials is the largest generation at 34.6%, and the average age ranges from 35.6 in Singapore to 50.1 in Denmark.
What is the gender split on dating sites?
According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), 70.9% of people looking for a dating site are men and 27.4% are women; the most women are found in Hungary (45.4%), the fewest in Spain (19.7%).
How many online daters actually meet someone in person?
According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), 62% of online daters have never met a match in person, 38% have met at least one person, 4.9% have met more than ten, and 4.7% say a relationship came out of online dating.
What is the biggest deal-breaker in dating?
According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), the most common dating deal-breaker is “Uses drugs”, named by 51.2% of online daters, followed by “Drinks too much” (38.6%) and “Has high debt” (37.7%); only 14.3% have no deal-breaker at all.
Would people be in a relationship with someone with an OnlyFans account?
According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), 47.8% of online daters would be in a relationship with someone with an OnlyFans account outright or under conditions, 52.3% would rather not or never.
What do online daters look for in a partner?
According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), the most wanted partner traits are “Sense of humor” (51.4%) and “Open-minded” (49.8%), ahead of any physical trait; the most wanted physical trait is “Long hair” at 39.7%.
How common is sugar dating?
According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), 3.9% of all online daters name sugar dating as a goal, rising to 17.3% among women aged 18 to 29 and falling to 1.2% among women 45 and older.
Will online daters pay for a dating app?
According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), 19% of online daters are willing to pay for premium features, 34.1% want affordable options and 47% prefer a free service with ads.
How big is the online dating industry?
According to the State of Online Dating 2026 by DatingScout, the 72 companies behind the dating services it reviews earn a combined 64.1 billion HKD a year; Match Group is the largest with 27.24 billion HKD (43% of the total), and companies from USA account for 55% of industry revenue.
What is the highest-grossing dating app?
According to the State of Online Dating 2026 by DatingScout, Tinder is the highest-grossing dating app with 14.55 billion HKD in annual revenue, ahead of Bumble (6.12 billion HKD) and Hinge (5.4 billion HKD).
Methodology
This page is based on what we ask our readers in 18 countries, constantly updated. All figures may be quoted freely, please link to this page as the source.
For the revenue figures we connect 8 different data sources. Revenue figures of dating companies are almost impossible to find online, so we calculate them for you: comprehensive data analysis and calculation models that take into account the visitors of the services, the revenue figures that companies in the industry publish, stock market data, the size of the company, trends and other information we were able to take into account. Published figures come from the companies' annual reports, filings and the company registers of their home countries, the newest fiscal year per company. Figures are converted into HKD at a fixed yearly rate.
DatingScout (2026). The State of Online Dating 2026: Online Dating & Dating App Statistics Hong Kong vs. the World 2026. Retrieved from https://www.datingscout.hk/online-dating-statistics
All figures and charts: CC BY 4.0. Free to use in articles, reports and broadcasts with a credit to DatingScout and a link to this page.
How we get this data
people answered our dating quiz in 18 countries since January 2025
of them completed the whole quiz
votes on the opinion questions, drawn at random per run
countries with figures of their own, the rest counts toward the world
dating services reviewed by our editors, with their data checked every month
experience reports sent in by readers

Custom cuts of the data (by country, gender or age), interviews and raw tables for your newsroom, usually within one working day.

















































Ruby Life Inc. *
Matrimony.com Limited
Digital Innovation Network Sp. z o.o.